Retail Photography
I photograph shops, showrooms and concessions for retail brands, shopfitters and design agencies. Based in Leicestershire, I work across the UK, producing images for websites, portfolios, marketing and project case studies.
Whether you need to document a new store, a refurbishment or an individual display, I focus on the overall space and the details of its design. That includes the layout, materials, lighting and finishes, as well as how products are presented.
Retail interiors and shopfitting photography
A store photograph needs to show how the space works as well as how it looks. Wider views establish the layout and the relationship between different areas, while closer photographs show the craftsmanship, fittings and display details. Together, they give retailers, shopfitters and designers a useful record of the completed project.
Glass cabinets, mirrors, polished surfaces and display lighting all need careful attention. I often combine several exposures during editing to balance the lighting, manage reflections and retain detail throughout the image.
Watches of Switzerland at Westfield Stratford
My work for The Watches of Switzerland Group includes photographing the new Cartier area at its Westfield Stratford showroom, alongside updates to other parts of the store. Working before opening meant careful planning and making the most of the available time.
Read about photographing the Watches of Switzerland showroom.
Photography enquiries
For availability and a quote, send me the location, what you need photographed and your preferred timing. Please mention any access restrictions or deadlines.
Or email info@smdphotography.co.uk.