Commercial photography

Show people why your business is worth choosing.

The skill of your team. The care that goes into your work. The experience you give your customers. I’m Gary Summers, and I create photographs that make those reasons to choose your business visible.

Based in Leicestershire. Photographing businesses in London and throughout the UK.

Let’s talk about your shoot ↗

Worker sanding a timber component in a workshop.
A welder in orange protective clothing and a welding helmet works on a metal component as bright sparks fly.
An employee in an orange high-visibility vest uses a blue-lit handheld scanner to inspect a metal component.
Smiling watch specialist presenting a watch to a customer across a showroom counter.
A boy eats breakfast beside a smiling woman at a white kitchen counter, with a small device on the worktop.
Two colleagues working together at a laptop, smiling as they discuss notes at an office table.
A smiling couple raise their wine glasses while seated together in a softly lit airport lounge.
Black Pall-Ex articulated lorry photographed from a low angle outside a distribution warehouse.
A precision measuring probe inspects a cylindrical metal component on a blue machine bed.
A low contemporary brick building with large windows, surrounded by ornamental grasses and wildflowers at Domaine Evermond.
Black-and-white portrait of a smiling chef standing with folded arms in a professional kitchen.
A smiling Openreach employee wearing a white safety helmet and a yellow high-visibility jacket.

The stories behind my commercial photography

Marks Electrical warehouse colleague seated in a forklift, photographed for the company’s annual report.

Marks Electrical annual report

Two days at Marks Electrical’s Leicester headquarters, photographing warehouse operations, office teams and environmental portraits for its annual report. The photographs bring the people and day-to-day business behind the figures into view.

View the Marks Electrical case study ↗

Two Watches of Switzerland Group colleagues discussing notes beside a laptop at their office.

The Watches of Switzerland Group

People photography for The Watches of Switzerland Group, from its Leicestershire headquarters to UK showrooms. I photographed colleagues at work, meetings and environmental portraits for annual reports, with images also used across the group’s website and employee portal.

View the Watches of Switzerland case study ↗

WLR Precision Engineering colleagues beside machinery on the factory floor.

WLR Precision Engineering

A half-day shoot at WLR Precision Engineering in Nottingham brought together the premises, people, machinery and precision details. Commissioned by Parklands Capital, the photographs give the business a varied image library for its website and marketing.

View the WLR case study ↗

My work includes annual-report photography for Marks Electrical and people photography for The Watches of Switzerland Group.

Photographs with a job to do

A website refresh needs images that tell visitors who you are. A recruitment campaign needs to show the people and working environment a candidate could join. An annual report needs to bring the business behind the figures into view.

From people at work and manufacturing processes to business interiors and lifestyle campaigns, I turn your brief into a coherent collection of images for your website, marketing and communications.

I plan your photography around those uses, bringing together the people, places and details that matter to your audience. The result is a consistent library of photographs your team can draw on for proposals, recruitment, social media and future campaigns, as well as the immediate brief.

A shoot that fits your business

You know your business; I bring an experienced eye for how to photograph it. My assignments take me from engineering workshops and busy workplaces to luxury showrooms and hospitality settings.

Before the shoot, we agree what the images need to achieve and which people, activities and locations will tell that story. We plan around access and staff availability, with the priorities and delivery timetable agreed in advance.

Whether you have a detailed agency brief or simply know that your existing photographs no longer do your business justice, I can help you work out what to capture.

Looking for a particular service?

Industrial & workplace ↗‍　 ‍Retail ↗‍　 ‍Headshots ↗‍　 ‍Food ↗‍　 ‍Brand photography ↗

Let’s put your business in the picture

Tell me what you want your photographs to achieve. Whether you’re launching a website, planning a campaign or updating your image library, I’ll help you shape the shoot and provide a quote.

You don’t need a finished brief to start the conversation.

Let’s talk about your shoot

Or email info@smdphotography.co.uk.