Fashion show photography

Give the collection a life beyond the runway

A show brings months of preparation into a few minutes in front of an audience. Your photographs need to make that work available long after the final walk.

I photograph fashion shows and presentations for designers, brands and organisers, covering the collection on the catwalk and the people preparing it backstage. My work includes London Fashion Week and London Fashion Week Men’s.

Based in Leicestershire, I work in London and across the UK, creating coverage that combines the clothes, the movement and the atmosphere of the show.

Let’s talk about your shoot ↗

Model descending an ornate stone staircase in a pale dress with feather detailing and high heels.
Close-up portrait of a model wearing cream knitwear and a light jacket against a blue background.
Black-and-white photograph of two models wearing a light top with dark trim and a dark leather jacket.
Model wearing a grey dress with feather detailing across the shoulders and skirt.
Two models seated beside stacked tyres, wearing layered clothing and leather outerwear.
Hairstylists preparing seated models backstage, surrounded by styling equipment and reference photographs.
Wide view of a fashion show with a model walking around a central audience seating area beneath stage lights.
Black-and-white portrait of a model in black lingerie, posing with one arm raised above her head.
Model walking past the front row in a white and blue outfit, with tall windows behind the audience.
Close-up portrait of a model with an afro adjusting pale-framed sunglasses while wearing a white top.
Portrait of DJ Peggy Gou with red lipstick wearing a sheer floral blouse, resting her chin on her hand.
Model walking towards the camera in a white cape-style jacket, patterned skirt and blue boots, with spectators seated beside the catwalk.

Show the collection in motion

Complete looks help people understand the collection. Closer photographs reveal fabrics, accessories and styling, while the movement of garments brings another dimension to the design.

I combine these with wider views of the runway, lighting and audience, so the photographs show both what was presented and how it appeared within the show.

Let people see the preparation

Hair and make-up, final adjustments and the moments before models go on reveal the work behind the presentation. Backstage photographs give your team further material for social media, publicity and the story of the collection.

We can agree the balance between catwalk and backstage coverage around your brief, schedule and available access.

Launches and publicity

For receptions and other brand occasions, see my event photography. For publicity assignments, explore my PR and news photography.

Let’s plan coverage of your show

Tell me about your show, the coverage you need and any delivery deadlines.

Or email info@smdphotography.co.uk.

Let’s talk about your shoot