PR & news photography

Give your story a photograph worth sharing

A launch or announcement needs an image that makes the story clear at a glance. The people, the setting and the moment should work together, giving your communications team something relevant to put in front of its audience.

I photograph PR assignments, launches, photocalls and newsworthy events for businesses, agencies and organisations. My coverage combines planned publicity photographs with the reactions and activity that make the occasion feel real.

Based in Leicestershire, I work throughout the UK, including regular assignments in London, creating photographs for press releases, websites and social media.

Let’s talk about your shoot ↗

A child reaches up to touch a colourful sheep sculpture decorated with sweets, striped legs and pink hooves on a city-centre street.
Two Leicestershire and Rutland Blood Bikes riders in helmets and high-visibility jackets stand beside a yellow motorcycle used to transport blood supplies.
A man laughs during a media interview while holding a small sheep figurine, with the interviewer and microphone in the foreground.
A group wearing red Guinness World Records T-shirts celebrate together outdoors, smiling and raising their arms towards the camera.
Chefs and catering colleagues gather on a staircase at the QEII Centre in London for a group portrait, wearing kitchen whites, striped aprons and service uniforms.
Kevin McCloud smiles as he cuts a purple ribbon at Grand Designs Live, with the exhibition’s red branding behind him.
A woman wearing a Dettol-branded sports top sits outdoors for a filmed interview, framed by the camera equipment and interviewer in the foreground.
Crowds cheer and raise their phones as Leicester City’s blue open-top bus passes during the club’s 2015–16 Premier League victory parade.
A smiling Harrods doorman in a green uniform and black gloves holds a shopping bag beside the store entrance in London.
Performers in medieval costumes pose with comic horse props and a suit of armour beside a stone monument.
Four Salvation Army brass musicians pose outdoors in dark uniforms and peaked caps, holding a large silver tuba and smaller brass instruments.
Two young rugby supporters in England shirts smile for the camera while holding green, red and white Leicester Tigers flags.

Start with the story and the deadline

Before the assignment, we can agree what the photographs need to communicate, who needs to appear and when your team needs the images. That gives the coverage a clear purpose, from the main publicity photograph to the supporting details.

I bring people, setting and relevant branding into the composition while keeping expressions and interactions natural. A varied selection gives your team options for the announcement and follow-up communications.

Timely photographs from Grand Designs Live

At Grand Designs Live at the NEC, my assignment for Media 10 included portraits of Kevin McCloud before the exhibition opened, the ribbon cutting and visitors arriving.

After the opening, I reviewed the strongest photographs with my client and prepared their selection for distribution to news outlets while the show was still underway. I then returned to covering the exhibition.

Read the Grand Designs Live case study.

Coverage around the announcement

For the wider launch, reception or celebration, see my event photography. For organisers and exhibitors, explore my exhibition and trade show photography.

What’s the story you need to share?

Tell me about your story, the location and the deadline you’re working towards.

Or email info@smdphotography.co.uk.

Let’s talk about your shoot ↗