Trade show photography at Olympia London for Framery

28 Sept

Three floors of Framery at Olympia

Three storeys of office pods beneath Olympia’s glass roof made Framery’s stand difficult to miss. The black framework, blue pods and turquoise floor gave it a strong identity, with something different to photograph from every side.

This is a shoot from the archives, when I spent a full day photographing the stand at 100% Design in London. The brief covered the finished space before opening, the smaller details and the conversations and demonstrations that followed throughout the day.

Framery makes acoustic office pods that give people space for focused work, calls and meetings. An exhibition stand gave visitors the opportunity to step inside and experience them for themselves.

A wide view across the exhibition floor at Olympia London beneath its arched glass roof and white steel structure.

Before the doors opened

The time before opening was useful for showing how the stand fitted together. From ground level, the staircase drew the eye upwards through the structure. On the upper floors, there were different views of the pods, the stand below and the exhibition beyond.

I photographed the whole structure, then moved closer to the interiors. The upholstered seats, small tables and glazed doors deserved attention too. Those photographs helped explain what visitors would find inside.

Black staircases and mesh balustrades connecting the levels of Framery’s stand, with office pods and seating alongside.

Seeing the pods in use

Once the exhibition opened, there was plenty happening across the stand. People stopped to speak to the team, explored the different levels and sat down inside the pods.

I like having enough time to follow those interactions. A conversation beside a doorway, someone trying a single-person pod or a group settling into a meeting space all show a different part of the visitor experience.

Three people talking beside the open glass door of a blue Framery office pod.

A visitor seated at a small table inside a blue Framery office pod.

The glass also gave me ways to photograph conversations while keeping the product in the frame. Here, you can see the people, seating and enclosure together.

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Three people talking inside a Framery meeting pod, photographed through its glass wall.

A full day on the exhibition floor

I spent most of the day doing laps of the stand. With that much creative freedom, I could keep looking for different angles, details and moments as people moved around it. The upper levels were particularly useful for showing how visitors occupied the space.

Visitors chatting on an upper level of the Framery stand beside a blue pod and branded black mesh railing.

Every so often, I stepped further away to include the neighbouring stands and the flow of people through Olympia. Those wider photographs gave the stand a place within the exhibition. I also liked using movement in the foreground, with passing visitors blurred against the structure.

It was a particularly enjoyable assignment: a strong design, an impressive venue and a full day to explore both.